Online Course
Email Marketing on Auto
Learn how to create profitable email chains on autopilot with ConvertKit, analyze results in Google Analytics, and increase conversions with A/B tests.
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Integrated approach
Relevant tools
Practical orientation
What does an email
marketing specialist do?
Develops business with the help of email.
Creates and implements email campaign strategies focused on attracting new customers, building brand awareness and increasing sales.
For effective promotion with email marketing, a specialist must possess the following skills:
  • The ability to collect and analyze the subscriber base;
  • developing strategies for email campaigns;
  • creating attractive and relevant mailings;
  • tracking and evaluating the results of sent emails.
All these and other important skills
are taught in detail in our course.
What is the average salary for
email marketing specialists?
Who will benefit from this course?
Beginners
Master a fresh profession from scratch and get the opportunity to work remotely.
CRM Marketers
Create comprehensive strategies, seamlessly integrate CRM systems with messengers and email, and automate daily tasks to improve performance.
For Internet Marketers
Master content development skills based on analytics and understanding the relationship between creative ideas and numerical metrics for better results.
Business Owners
Learn to utilize one of the most working tools for selling and promoting your business - profitable email marketing on autopilot!
What you will learn
Create catchy email chains
from welcome series to sales letters
Set up automation in ConvertKit
triggered mailings, segmentation, funnels
Analyze data in Google Analytics
track opens, clicks and conversions
Conduct A/B tests
test headlines, content and CTAs to maximize sales
Make animated videos in Vyond
to increase engagement in emails
Write sales texts
using AIDA structure and other proven formulas
Optimize conversion rates
to reduce unsubscribes and increase email open rates
Integrate email marketing
with other channels - social media, chatbots, CRM
Important!
You will need any device with internet access, be it a laptop, computer or tablet, and a working email address to successfully complete the course.
Course Program
01 Increase Profits with Google Analytics
  • Introduction
  • Overview of Google Analytics
  • Managing and navigating Google Analytics
  • Creating a New Google Analytics Account
  • Website Account Creation Integrating Google Analytics
  • Connecting To WordPress Website WordPress Integration Tutorial
  • Connecting To HTML Site Integrating with HTML Websites
  • Connect Custom Page and Site Builders
  • Setting Up Annotations
  • Setting Up Intelligence Events
  • Set Up Custom Segments
  • Export Data For Analysis
  • Set Up Custom Reports
  • Set Up Google Integrations
  • Google Analytics Templates
  • Real Time Reporting
  • Setting Up Goals
  • Third Party Integrations
  • Audience Menu Overview
  • Interests and Geography
  • Conclusion
02 Searched Ad Secrets
  • Overview
  • Campaign Goals
  • How To Set Up Keywords
  • Monitoring Performance
03 Split Testing
  • Introduction
  • Part 1
  • Part 2
  • Part 3
04 Email Marketing
  • Overview
  • Layouts And Functionality
  • Types And Styles Of Marketing Emails
  • Advance Email Automation Sequences
05 Marketing Automation
  • Overview
  • Introduction to Automation
  • Automation Workflows
  • How To Build Your First Workflow
06 Sales Webinar
  • Overview
  • Introduction to Webinars
  • Automated VS Live Sales Webinars
  • Sales Webinar Tips
07 Video Animation with Vyond
  • Overview
  • Video Script From Existing Video: Script Creation from Existing Video
  • Video Script From Existing Audio: Transforming Audio Scripts
  • Creating Video Scripts from An Existing Article Document Adapting Art
  • Creating Video Scripts From Existing PowerPoints
  • Structuring Your Script and Storyboard Document
  • Setting Up for the Audio Recording and Voiceover Process
  • Narration of your Audio Script
  • Creation of Scene Timings
  • Uploading The Audio to Vyond
  • Adding In Music
  • Scene Theme Selections
  • Storyboarding Scenes
  • Business and Contemporary Vs Whiteboard Style
  • Storyboarding Whiteboard Style Videos
  • Adding Images to Whiteboard Style Videos
  • Adding the Camera and Exit Effect to Images
  • Changing the Background and the Text
  • Adding Scene Transitions to Sync Up Your Audio and Video
  • Conclusion
08 Video Marketing
  • Overview
  • Intro to Video Marketing
  • Organic Video Marketing
  • Video Production
09 Marketing Pinterest
  • Overview
  • Part 1
  • Part 2
  • Part 3
10 Strategic Marketing Playbook
  • USP - Creating A Website to Use As Home Base
  • USP - Using Page Systems For Communication
  • USP Using Course Platforms for Additional Information
  • USP - Determining Why Customers Buy From You - Survey Tool
  • Using Memberships for Exclusivity
  • Providing Automated Support
  • Providing Personal Communications
  • Using a Shopping Cart System For Vertical Funnels
  • GROWTH - Creating an Upgrade
  • GROWTH - Creating a Community Upgrade in Facebook
  • GROWTH - Create A Private Community
  • GROWTH - Using a Landing Page for Horizontal Funnels
  • LIST DATABASE - Using An Autoresponder
  • LIST DATABASE - Adding a Purchaser to Our List
  • LIST DATABASE - Write a Broadcast E-Mail to Your List
  • LIST DATABASE - Automated E-Mail Campaign
  • ALLIANCES - JV - AFFILIATES - Affiliate Marketing
  • ALLIANCES - JV - AFFILIATES - Partner Marketing
  • ALLIANCES - JV - AFFILIATES - Partner Contracts
  • ALLIANCES - JV - AFFILIATES - Sales Tracking Systems
  • Free Education Systems - Webinars and Live Streams
  • Direct Response - Conversion-AI
  • Direct Response - Copy-AI
  • Direct Response - Testimonials
  • Direct Marketing - Opt-In
  • Media Marketing with HARO
  • HARO as a Journalist
  • Creation of Information Product and Connection
  • Zapier To Make Connections
  • Set Up a Shopping Cart Product
  • Setting Up a Bump Offer
  • Set Up An Automated Campaign
  • Set Up GoToWebinar with Bump Offer Customers
  • Set Up A Zoom Webinar
  • Multi-Stream to Social Media and Video Sharing
  • Zoom Connection to Other Platforms
  • Physical Products to Attain a Snail Mail List
  • Sales Tracking with Your Autoresponder
  • Tracking with Google Analytics
  • Connecting Analytics to Your Autoresponders
11 Clipchamp Masterclass
  • Edit Existing Video with Microsoft Clipchamp
  • Add Audio to Clipchamp
  • Recorded Videos in Clipchamp
  • Render and Produce Your Clipchamp Videos
  • Working with Templates in Clipchamp
  • Add A Branding Kit to Clipchamp
  • Use Stock Video with Clipchamp
  • Use Stock Images with Clipchamp
  • Use The Text Element with Clipchamp
  • Add Graphics to Clipchamp
  • Add A Transition In Clipchamp
12 AWeber Masterclass
  • How To Create A List
  • Create A Broadcast-Message & Template
  • Creating Campaigns
  • Create Customized Opt-in Form
  • Landing Page Design
  • Create Animated Gif
  • Copying Email Message
13 Funnel Building
  • Overview
  • Part 1
  • Part 2
  • Part 3
14 Email Funnel with ConvertKit
  • Overview
  • Pricing and Set Up
  • Account Settings - Part 1
  • Part 2
  • Team Management
  • Add Subscribers - Part 1
  • Part 2
  • Creating Forms
  • Creating Landing Pages-1
  • Pages-2
  • Your Convertkit Sending Address
  • Creating A Broadcast - Part 1
  • Part 2
  • Creating A Sequence - Part 1
  • Part 2
  • Convertkit Direct Integrations - Part 1
  • Part 2
  • Part 3
  • Creating Automations - Part 1
  • Part 2
  • Conclusion
Course Expert Team
Alexandra Shved
Digital Strategist, Ex-Head of Marketing at SaaS startup
Daniel Furman
ConvertKit specialist, CEO of email marketing agency.
Anna Kovaleva
Expert in Google Analytics and A/B-tests**
Mikhail Branstein
Creative Producer of Vyond-animation
Elena Alieva
Copywriter-practitioner, author of courses on selling texts
Сertificate
At the end of the course, you will receive a standard certificate, which confirms your skills and will be an additional argument for the employer.
Choose the right plan
Your resume after completing the course
Position
Email Marketing Specialist
My Skills
  • Customize automated email chains in ConvertKit (welcome series, trigger emails, promotional emails)
  • Optimize email conversion rates through A/B testing of headlines, content, and CTA buttons
  • Analyze campaign performance in Google Analytics (tracking opens, clicks, conversions)
  • Create subscriber segments for personalized newsletters
  • Design email marketing strategies for different business goals (lead generation, repeat sales).
  • I increase engagement through animated elements in emails (basic Vyond skills)
  • Write selling texts for letters using AIDA and PAS methods.
  • Customize integration of email services with CRM and other tools
  • Reduce unsubscribe rates by improving content strategy
  • Launch automated sales funnels that work 24/7
What results can you expect at the end of your studies?
69%
graduates of the course achieve their goal and find work in IT
37%
students receive development orders already during their studies
53%
grow to the middle level faster than a year after completing the course
Feedback from students
Svetlana
Before the course, my mailings were chaotic. After the training I set up an automatic funnel in ConvertKit - now 30% of sales come through email! No spam, only useful content + trigger emails. The course gave a clear system, not just theory.
Maxim
I used to be afraid of A/B tests - it seemed difficult. Here I learned how to test hypotheses in 20 minutes. The result: email open rate increased from 15% to 27%. Now I apply these skills for e-commerce clients.
Fanya
I wanted to expand my expertise in digital. The course was a turning point: I added email marketing to my services. My first client - a cosmetics store - got +40% of repeat sales through automation. Now I have a stable additional income!
Arthur
We were spending $2000 on targeting, but forgot about email. During the course I built a funnel from scratch: from subscription to upsell. In 2 months the client's LTV increased by 65%. Best investment in marketing for the last year!
Olga
I used to write texts, but I didn't understand how to turn them into sales. Now I know how to structure emails into chains. Case: welcome-series for courses increased conversion to payment from 5% to 12%. More orders!
Artem
I took the course to leave the exchanges. A month later I took my first client to customize ConvertKit. After 3 months - 3-4 projects per month. I paid back the training 10 times. I recommend it to those who want to move to the “white” marketing niche.
We will refund your money in
full if the course is not suitable
Money can be returned at any time. During the first three lessons, we will refund you the full amount, and starting from the fourth, we will calculate the refund amount or help you choose another course instead.
Frequently Asked Questions
Is the course suitable for a beginner with no marketing experience?
Yes! We start from the basics and go through every step: from registration in ConvertKit to complex automations. The main thing is the willingness to learn.
How much time should I devote to the course per week?
Optimally 5-7 hours: 2-3 lessons + practice. The course is flexible - you can learn at your own pace. Lessons are available around the clock.
Do I need to buy paid subscriptions to tools?
No. We work with free ConvertKit, Google Analytics and Vyond trial version. Paid features are parsed, but they are not required.
Can the knowledge be applied to other services?
Yes! The principles are universal: they are suitable for Mailchimp, GetResponse and other platforms. We'll look at the differences in the bonus materials.
How soon can I start earning after completing the course?
It all depends on your pace of learning and practicing. Many students start taking their first projects during the course or right after it. The main thing is to actively apply what you have learned!